Meet Aura: The Fabric Fusionist

Your Personal Guide to Modern Indian Elegance

At Indo Chic, we believe that true style is a seamless blend of heritage, confidence, and comfort. We are proud to introduce Aura, the embodiment of this philosophy and your dedicated style confidante.

Aura is the personality behind the exquisite curation of our collections - the expert who ensures every piece not only honours traditional craftsmanship but perfectly complements your modern life.

Aura’s Mission: Redefining Readymade

Aura doesn't just look chic; she is the curator who understands the challenges of contemporary style. Her mission is simple: to make sophisticated Indian designer wear accessible, effortless, and perfectly fused for every occasion.

The Blend: She identifies pieces that beautifully marry the intricate artistry of Indian textile traditions (like embroidery, zari work, and rich prints) with comfortable, easy-to-wear Western silhouettes.

The Comfort: Aura selects fabrics - from breathable cotton to luxurious rayon and silks - that guarantee you feel as magnificent as you look, all day long.

The Confidence: She ensures every outfit empowers you, whether you are stepping into a boardroom, a family gathering, or a grand celebration.

Explore Aura’s World

Aura is here to make fashion discovery personal and engaging. Visit these sections to find her exclusive insights and recommendations:

Aura’s Picks

Discover her curated edit of the season's must-have pieces. These are the versatile Kurti tops, the essential everyday Anarkalis, and the show-stopping Sharara and Lehenga sets that define modern elegance.

Aura's Style Files

Your weekly source for expert style advice. Aura shares practical guides on how to wear traditional pieces in contemporary ways - from transitioning your Kurti from work to weekend to mastering the elegant drape of a dupatta.

Ask Aura 

Get personalised advice! Aura will be answering your style dilemmas, fit questions, and outfit pairing challenges, ensuring you always put your best look forward.

Aura’s Mantra: "Wear what makes you feel magnificent. When you feel magnificent, your Aura is unforgettable."

Ready to find your perfect style?